ScoreYou're retargeting guests who already booked.
Your ad platform doesn't know your PMS. Every confirmed reservation keeps receiving retargeting spend. Revenue managers at 30-property groups waste an average $18,000/month in duplicate acquisition cost.
RFP inquiries rot in your CRM while your team guesses.
A $400K convention group block and a single-night tire-kicker look identical when they arrive. Without behavioral scoring, your sales team sequences them the same way — and the group finds another hotel.
Revenue managers are reacting, not anticipating.
Demand shifts hourly. Guests compare 10+ tabs before booking. Your pricing adjusts to yesterday's data. The gap between what your PMS shows and what your visitors intend is invisible — until it's a missed quarter.
The numbers don't lie. Neither does Score.
Every row below is a decision your team makes differently once anonymous intent becomes a ranked signal.
Sources: Cornell Hotel Administration, McKinsey, Gartner, Revinate case studies
The architecture of revenue intelligence.
Six systems working in parallel. One number your team can act on.
Every click scored. No guest identified.
Score ingests page depth, search cadence, rate-check sequences, and abandoned booking flows — building intent vectors on anonymous sessions before any lead enters your CRM. 94 means they book tonight.
Real-time sync with Opera, Mews, and Cloudbeds.
Score connects directly to your property management system. When a visitor's session score crosses your conversion threshold, the signal routes to your revenue team in under 90 seconds — not 4 hours.
Intent has a half-life. Score tracks it.
A visitor who priced a suite 11 days ago is not the same lead as one who checked availability 40 minutes ago. Dynamic decay modeling ensures your team works the warm signals, not the cold archive.
Rank every RFP before your team reads it.
Convention hotels receive dozens of RFPs weekly. Score's group block model evaluates inquiry behavior, company domain authority, and historical booking patterns — surfacing your $400K blocks at the top.
Stop spending on guests who already said yes.
Score's PMS integration creates a real-time suppression list for your ad platforms. Confirmed reservations exit your retargeting audiences within minutes. The industry average waste is $18,000/month per property.
One score engine across all 30 properties.
Boutique hotel groups don't need 30 dashboards. Score's unified view surfaces the highest-intent visitors across your entire portfolio, with property-level drill-down for individual revenue managers.
Revinate knows your guests. Score knows your strangers.
Revinate and Cendyn are post-identification platforms — they activate after a guest is known. Score operates upstream, on anonymous behavioral signals, before a single lead enters your CRM. These are complementary tools, not competitors. But only one of them finds revenue you're currently missing.
Honest positioning: If you don't have a CRM guest communications layer, use Revinate. If you need guest profile matching, use Cendyn. Use Score when you want to know which anonymous visitor on your website right now is worth a personal call from your revenue manager in the next 11 minutes.
Find out what your website already knows.
Enter your hotel's website URL. We'll run a 72-hour behavioral intent audit and show you exactly how many anonymous visitors are worth a revenue manager's attention — and which ones you're currently spending ad budget to re-acquire.
Cornell University Hotel Administration · McKinsey Global Institute · Gartner 2024